VIP Terms

General VIP Program Terms

The Cunningham Restaurant Group (CRG) VIP Program is for individual customers only. Points may not be credited to business entities or other groups.

One point is earned for each dollar spent on food and beverage (excluding tax and gratuity) at all participating CRG Restaurants. Participating restaurants include the following concept brands: Bru Burger Bar, Boulder Creek Dining Company, Charbonos, Croûte Baking Company, Café by Croûte, Livery, Mesh, Nesso, Provision, Rize, Stone Creek Dining Company, Tavern at the Point, Union 50, and Vida.

Dine & Earn

For every dollar spent on food and beverage, you receive 1 VIP point allocated to your account. When 1,000 points are accumulated, you will receive a $100 Rewards Card.

  • $1.00 = 1 VIP Point
  • 1,000 VIP Points = $100.00 Reward

This program is equivalent to a 10% discount each time you dine, once you have accumulated the number of points needed for a reward.

You are not limited to the number of points you can accumulate or the number of rewards you can accumulate.

How to Sign-Up

  • In Person: You can sign-up for the program directly through your server at any participating CRG Restaurant.
  • Online: You can sign-up for the program online and have your card activated and ready upon your next visit.
  • This can be completed prior to visiting the restaurant, or on a mobile device anywhere that is convenient for you.
  • You will receive your VIP card # immediately in an email confirmation, it will be accessible to your server, and your physical card will be shipped to the mailing address you designate during sign-up.

How to Register

  • Online: Your VIP card is already registered and active at the time of submission.
  • In Person: Your registration can be completed by visiting

Registration is required in order to have access to your VIP account online. Online VIP account access allows you to view points, update contact information, and designate preferences.

If for some reason during registration the system presents an error stating that the name is not accurate, your VIP account likely needs to be adjusted by our Home Office team. Please email with your card number, full name and contact information should this occur.

Qualifying Purchases

Room rentals, gratuities, gift card purchases, and sales tax do not earn VIP points. Only the party paying is eligible to receive VIP Reward points.

  • Food and Beverage Purchases
  • If you are splitting a bill, the points will be allocated to the parties that split the bill.
  • To earn points for your Private Dining, you must have a CRG VIP Card. Points are allocated for all food and beverage purchases. Tax and gratuity do not accumulate points.
  • Points can be allocated after the dining experience to a VIP Program Member with valid itemized receipt and proof of payment. The subtotal of the bill will be added as points to the VIP card.
  • VIP points do not expire and any unredeemed points at the end of a calendar year will rollover for use in the next year.
  • VIP Points cannot be given to another VIP Member.

VIP Rewards Redemption

Upon reaching 1,000 VIP points, you will receive a VIP Rewards Card valued at $100. This card can be redeemed for purchases including food and beverage only (excludes tax and gratuity).

Additional VIP Program Benefits

Throughout the year VIP Program members receive additional benefits of a free appetizer or dessert for the following special occasions:

  • Birthday
  • Anniversary

VIPs will receive an email notification to show to their server.

VIP Program Expiration

VIP Rewards Cards never expire. They can be used for food and beverage purchases only.

Cunningham Restaurant Group (CRG) reserves the right to add or withdraw participating restaurants. The program, rewards, and incentives can be changed at any time. CRG reserves the right to terminate the program at any time without notice. CRG further reserves the right to terminate accounts due to inactivity or fraud. At the time of termination, all accumulated points will be forfeited by the VIP Program cardholder.

VIP Eligibility

All guests visiting CRG participating restaurants are eligible to participate in the program.

Team Members of Cunningham Restaurant Group (CRG) and their immediate families are not eligible for membership.